Industrial chemical products by TM TRADE

TM Trade, which engages in the trade of fertilizers, grains, and feed, fosters a connection with nature, respect for the land, and life. The company aims to create a website and brand identity that reflect their mission and effectively inform potential clients about the products they offer, the collaboration process, and their trading locations.

Ideas and solutions – logo

I designed the logo with thoughts of balance, harmony, and a connection to nature—qualities that align with TM Trade’s values of partnership, growth, and respect for the land. The elements of the logo form two mountains, symbolizing the two strong and united owners. At the base of the mountains is a leaf, representing agriculture and growth. The harmony of these elements reflects the business’s identity and aspirations, visually capturing the spirit of the company.

Ideas and solutions – graphic element

The vertical slanted lines appearing in the design are a graphic element that connects to the business’s purchasing auctions, where growth and decline curves are prominent. This element is used to enhance brand recognition.

UI/UX web design

The main goal of the website is to showcase the company’s product catalog and present the locations where the company conducts its trade. I designed the website, the page structure, and the user interface functionality, which has been handed over for production.

Corporate font & colors

Helvetica Neue is used as the main corparate font in TM Trade brand identity.

TM Trade has four official colors: Green,  Beige, Blue and Dark Blue. These colors become a recognizable identifier for the website and companies branding