I was responsible for the complete branding and web design of SIPS GARDEN, a company specializing in the construction of small garden houses. The project encompassed logo design, color scheme, font selection, and the overall UI/UX design for their website.
The direction of the website design was dictated by the logo—a graphic element within a square. The square, a regular geometric shape, symbolizes precision, attention to detail, and stability in the construction sector. This element and the line dominate the entire website design. I maintained a minimalist, clean, sharp design with heavy forms.
The Logo Symbol is the house icon. Inside the house icon are two gracefully curved leaves. The leaves intertwine with the structure of the house, suggesting harmony between modern living and environmental consciousness. The choice of incorporating leaves inside the house not only signifies the natural setting of the SIP House, which is constructed in gardens, but also conveys a message of nature and sustainability.
The primary color chosen for the brand is a sophisticated shade of grey, complemented by a vibrant orange. The grey conveys reliability and professionalism, while the orange adds a touch of energy and creativity.
The font used is clean and modern, ensuring readability and a contemporary look. It aligns with the company’s ethos of providing stylish and functional garden spaces.