Take a look at my work - AF Bygg Öst
Nordic Structures
AF Bygg Öst
AF Bygg Öst is a Swedish construction company specializing in residential and commercial building projects, with a strong focus on quality, sustainability, and modern architecture.
Building the Story
I designed a series of presentation materials used to showcase ongoing and completed construction projects.
The focus was on creating a clean, structured visual system that aligned with AF Bygg Öst’s brand identity while clearly communicating project information, values, and architectural quality.
Architecture in Focus
I conducted on-site photoshoots of residential buildings constructed by AF Bygg Öst.
The goal was to capture the architecture in its real environment, highlighting materials, scale, and everyday use of the spaces.
The photographs were used in presentations and marketing materials to visually support the company’s projects and brand image.
Together, we worked toward a shared goal — to develop and implement the organization’s marketing and communication strategy and achieve the defined business objectives. The work began with an in-depth market and competitor analysis, which laid the foundation for a clearly structured strategy, broken down into specific projects tailored to defined target audiences. A detailed content strategy was developed for both internal and external communication. The implemented projects delivered tangible and positive results, particularly in the area of employer branding, increasing engagement on social media and successfully executing brand campaigns.